Websites are rated as the number 1 decision touch-point for potential customers. Do you have a clear idea of how visitors are browsing your website, and of what improvements could be made to boost engagement and conversions?
What exactly is a conversion?
A conversion is any desired action you would like a website visitor to take; this could be filling out a contact form, requesting a quote, subscribing to your mailing list, or completing a purchase. The conversion rate is the percentage of website visitors that convert, or perform a desired action.
Analysing data and performing a website audit will identify problem areas that could be undermining or even sabotaging your marketing efforts, and then offer solutions to maximise lead generation and – most importantly – bottom-line profit.