Usability and Conversion Rate Optimisation

Websites are rated as the number 1 decision touch-point for potential customers. Do you have a clear idea of how visitors are browsing your website, and of what improvements could be made to boost engagement and conversions?

What exactly is a conversion?

A conversion is any desired action you would like a website visitor to take; this could be filling out a contact form, requesting a quote, subscribing to your mailing list, or completing a purchase. The conversion rate is the percentage of website visitors that convert, or perform a desired action.

Analysing data and performing a website audit will identify problem areas that could be undermining or even sabotaging your marketing efforts, and then offer solutions to maximise lead generation and – most importantly – bottom-line profit.

Conversion rate optimisation

Sounds great! How do I get started?

Feel free to email info@donnasteyn.com, or submit this contact form.

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